Simone Drape
CREATIVE, PROBLEM-SOLVER
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Unilever — LynxJet

To promote Lynx Body Spray, we launched a mythical airline that promised young men the flight of their lives. LYNXjet advertised like any major airline, but with a Lynx twist in the form of LYNXjet 'mostesses'. The blurring of lines between real and fantasy fuelled media hype, which pushed this integrated campaign to far exceed its targets.

Case study

Launch TVC

Mostesses (human moving billboards)

Website