Simone Drape
CREATIVE, PROBLEM-SOLVER
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ASC — No Time For Never

To motivate Australians to play team sport, the ASC usually wheels out their celebrity athletes. Instead, this 2-minute web film introduced some lesser-known sporting legends – including an 87-year-old shotput champion and a team of gung-ho hockey-playing grannies. The film inspired people of all ages, challenging them to drop their excuses. Because there’s just no time for never. 

Thousands of people used the video to challenge their friends and family members to get active, sharing it with them on social media. This meant that despite having a budget of only $28k, we ended up reaching more than 2.28 million people and increasing the ASC’s Facebook fans by 756%.

Case study

Web film

RESULTS: People used the video to challenge their friends and family members to get active, sharing and tagging it on social media. So despite having a budget of only AU$28,000, we ended up reaching more than 2.28 million people, attracting over 1.5 million views and increasing the ASC’s Facebook fans by 756%.